Atamo Electronic Product Design

You successfully sell your product directly to customers, but your company
will remain stifled for growth until you solve the distribution problem.

What do you need to do to make a sales partnership work after an agreement is signed?

Learn how to use pricing and discount structures appropriate for a channel as another effective tool to profitability.

compass

Understand why sales partners do or do not embrace particular technologies or products. Understand your potential channel's motivation to sell your product.

1. We begin by understanding your current sales and marketing capability to support indirect distribution channels.

2. We help you implement a distribution strategy: developing the value proposition for channels; identifying, recruiting and training them.

We distill and package the information needed by partners to make sales independently of your in-house sales team.

Warning Signs of a Distribution Problem

Most sales in your home state
A sales "gun" outperforms all others
New sales recruits often fail
Competitors seem to get the easy sales
Distributors you do sign up don't sell

Together, these signs say "high involvement sale".

Routes to Market helps you break existing sales growth limits.