Electronic Product Design
Business Planning

Eager to please, but not sure where the next opportunity is taking you?
Creating a business plan is not just to attract investment.


business plan

People have different reasons for creating business plans.

Some need a business plan to help with raising finance. Others use a business planning exercise as a way of refocusing or bringing clarity to their business. Some want to re-examine their business and, potentially, to set a new strategic direction.

 

What you need from business planning

Discussions and planning sessions with you, your key management team, your shareholders and your key customers (as appropriate)

  • Market research as needed to support the strategies developed in the plan.
  • Specific recommendations and action points to guide the implementation of the plan.
  • A financial model allowing you to examine the impact of the management choices you will make in running the business
  • A well written and presented report aimed at you, your shareholders, your financiers, or your potential business partners (as appropriate)
  • A presentation of the plan to one or more audiences (if requested)
 

If you don't know where you are going, any road will take you there.
-- Lewis Carroll

Business planning gives you the direction you need to succeed.

 

Case Study

Case Study - Government IP

In September 2004 Atamo began a very interesting project: helping a large agency of a WA State Government Department to prepare several packages of intellectual property for sale to commercial interests. Besides the usual weighty aspects of technology transfer the Department is embarking on a road less travelled; being a provider of IP to the private sector, rather than acquiring it from that sector.contract

The usual mechanisms in government are for procurement, via the State Supply Commission. The Department is seeking to commercialise projects begun in-house but with potential benefits elsewhere.

Atamo found the IP owners in the agency professional and knowledgeable, but understandably unsure on how to proceed with the commercialisation project. We worked with the management group to help resolve the potential conflicts between achieving the best potential return, while maintaining probity and minimising risk.

The work resulted in a number of follow-on projects over a span of a few years, where we delved into intellectual property issues for employees also involved in research, and helped with new rules of engagement with universities and independent research institutions (IRIs).

Services provided

Our task included review and input for the Request for Proposal to potential acquirers. A follow-on project involved seeking out prospective buyers of the IP, and providing introductions to the Department. Issues on research employees were analysed and captured in a 100-page report.

Assignment charges

Atamo provided the activities at a fixed price.

What We Deliver

Results 20 years of products to market, and counting.
Reliability The products we make must operate in the harshest conditions.
Quality We are currently on target for ISO 9001 certification this year.

Affiliations

ESA Atamo is a Commonwealth Government Endorsed Supplier. Click here to read more.

Atamo has a full network of companies to take you from design to manufacturing.

Contact Us

Phone: +61 8 9378 4252
email:info @ atamo.com.au

21 River Road
Bayswater
Western Australia 6053
AUSTRALIA

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Atamo and Wetronome are registered trademarks of Atamo Pty Ltd. All rights reserved.